Designing for a Brand

• Observations to see how people interact with each other and the space.
• Delving into the history of the company and how it started – what has changed over time and has heritage had an influence in the current brand and way of working – can be a great way of showcasing the brand.
• Collaborate with the client to:
  • Understand their brand guidelines
  • How do they present themselves as a brand to their customers/clients?
  • What do their internal brand values mean to their workforce?
  • What do they want people to feel when they walk into their workplace – what gives it that ‘oooh’ feeling?
  • How can this be reflected in the workplace?
  • Is the brand calm and relaxing, or is it bold, pushing the boundaries

Designer of myenergi’s HQ, Meg McMurrough tells us about the fusion of their brand and culture in their workplace design:

“Green energy and innovation are absolutely at the core of the myenergi brand and ethos. I worked alongside the client team to build these core elements into the fabric of their design, making the most of their black and neon brand palette. The space radiates energy and innovation, expressed through the lighting solutions encouraging movement and creativity. Natural textures and greenery was embedded within the scheme to represent their commitment to the wellbeing of their people and the planet.”

Reflecting Brand in the Design

• Main entrance or Gallery areas should shout about the brand – when people walk through the door, whether employees or visitors, they should instantly recognise where they are. This could include the use of logos, products, colours, wayfinding, and graphics.
• Brand colours – how can the brand colours be incorporated into the design without being overwhelming? Using our knowledge of colour psychology, we can integrate your brand colour palettes to create a concept, bringing your vision to life. Typically, we would take more muted colours in your palette at the core, adding more vibrant pops of brand colour throughout.
• Sustainability and the environment are becoming increasingly integral to the brand DNA of many organisations, therefore it is likely to be a driving factor in the design concept. This may include biophilic elements, sustainable materials and natural products integrated within the scheme – as well as smart design that limits waste and recycles previous products and materials throughout the build process. Click here for our Pukka Herbs case study.
• Signage and wayfinding are a great way to creatively incorporate the brand throughout the workspace, such as typeface, iconography, colour, and even specific terminology.

Ultimately, your brand is your way of expressing to the world who you are and what you stand for through a visual language. It’s a way to connect your people and visitors with a sense of collective purpose – so why not have some fun with it?!