What is a 'Destination Office'?

by Patrick Ames

Date

May 5 2023

Read length

3 min

The definition of the workplace is changing. Rather than simply being a place to work, the workplace must become a Destination Office – a space that employees want to come to, rather than have to.

Here are some reasons why the workplace must become a Destination Office:

To attract and retain talent

In a highly competitive job market, companies need to do everything they can to attract and retain top talent. A workplace that is designed to be an engaging and inspiring destination is an important factor in attracting and retaining employees.

To enhance productivity

A workplace that is designed with employee wellbeing in mind, with spaces that allow for quiet, focused work as well as collaborative and social areas, can enhance productivity. When employees feel comfortable and happy in their workspace, they are more likely to be productive and engaged.

To promote creativity and innovation

A workplace that inspires creativity and innovation is essential for companies looking to stay competitive. By creating a space that encourages collaboration and ideation, companies can foster a culture of innovation and creativity that can lead to breakthrough ideas and solutions.

To promote company culture

The workplace is an important tool for promoting company culture. By creating a space that reflects the company’s values and mission, companies can help employees feel a sense of belonging and pride in their work.

To adapt to changing work patterns

The pandemic has demonstrated that remote work is possible, and many companies are considering adopting a hybrid model of remote and in-person work. To remain relevant, the workplace must become a destination that offers something that cannot be replicated at home.

To create a workplace that is truly a destination, companies need to focus on creating a space that is both functional and inspiring. This can include incorporating natural light, greenery, and artwork into the space, as well as creating spaces for collaboration, relaxation, and focused work. By prioritising the needs of employees and creating a space that is designed with their wellbeing in mind, companies can create a workplace that employees will want to come to, rather than have to.