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The brief was to re-brand and revamp the dated space, and the bring in the client’s brand identity in terms of logos and colours. This was to be reflected in features such as bespoke carpeting, linear designs and many other elements.
Re-brand and revamp the dated space
Deliver the clients unique brand identity
Create a space that attracts and retains both new and existing customers
The Hippodrome needed a design to really ‘wow’ customers into returning. Claremont’s close co-operation with a flooring manufacturer to enabled them to practically produce a design in which bespoke carpeting, linear designs, among many other finer details within PokerStars brief were brought to life with a unique and inviting flare.
Claremont’s design included four stand-out poker rooms, a bar, as well as an outdoor area, with the entire floorplate fully refurbished and reimagined to exude PokerStars distinctive identity at every turn.
Every detail of the new-look space now sports the PokerStars brand identify with new graphics on the walls, new window treatments, and lightboxes.
The re-designed venue now occupies the whole third floor of the casino, with access to various other areas of the establishment, including the roof terraces. Everything from the reception to the layout has been re-designed. Customers can now even enter the poker venue direct from Leicester Square.
The project was delivered on time despite the challenges which COVID restrictions brought on.
The interior looks amazing, we have a very happy client and we have made some very good connections with their brand consultants who can open up other opportunities for us, which is extremely useful and important. The project has been instrumental in demonstrating yet again that Claremont’s design and build prowess.