AutoTrader
case study
Prior to the move we were in a space that just didn’t work for us – there was too much of it and it didn’t support easy communication or team work as our people were spread across four floors. St Pancras North gives us the space and resources we need for effective digital collaboration and puts us in the heart of a growing tech community too. Every aspect of the design supports us a digital business, captures our history, facilitates teamwork and shows we understand the need to motivate and inspire our staff. Claremont has done a tremendous job, delivering an office design that achieves all that in spades.
Alison Ross, Auto Trader
The big idea
- A stand-out Italian Job inspired tunnel
- Create and provide unique staff worksettings
- Consolidate and future proof the workspace
- Make every square foot count!
Nailing the brief
An Italian Job inspired tunnel, complete with three suspended iconic MINIs in red, white and blue, shows that Auto Trader has developed taste for memorable workplace environments and provides the welcome as you arrive on the third floor. With mobile and collaborative working at its heart, the £1.4 m office follows in the footsteps of its Manchester counterpart which underwent a 16 week transformation into an ‘inspirational playground’ thanks to its skateboarding full-pipe, camper van meeting room and ski lodge.
The move to a London office was prompted by the need for more collaborative team working and it’s now home to Auto Trader’s HR, design, marketing, product development and finance teams.
The final result
The office includes a large and flexible multi-functional space for staff training, presentations and client events as well as 10 meeting rooms for Auto Trader’s ‘squad’ project teams and a roof-terrace with views across King’s Cross. All walls have been treated with write on finish to ensure all surfaces can be used as scribble walls. The office design features room booking systems, video conferencing and a C-touch media wall for interactive huddle working.
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